Author: Clive Enever

It’s Always About Conversion In Sales

Whether you’re talking marketing or foot traffic, there’s one critical measure in business that separates the could haves and would haves from the actual figures – conversion.

Through all stages of the customer journey, conversion is the key metric, and it helps you define just how successful your business is at taking a potential client from a ‘maybe’ to someone who actually puts their hand in their pocket to spend.

So, while it might not be as popular as marketing or even missions, values and goals, let’s get down to the nitty gritty and talk about customer conversion.

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EOFY – Get Ahead of the Game with this EOFY Checklist

The End of Financial Year is fast approaching.

For some, this can be an overwhelming time of year. However, you can use the end of financial year period to your advantage. By getting your numbers sorted to comply with tax etc. you can also use this as a time to explore what those numbers mean regarding business performance and determine if your business is on the right track to reach your goals.

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The value of reverse engineering in business

At the heart of any business, there are a series of simple metrics that need to be achieved in order to attain results.  The challenge lies in identifying what those metrics are and then consistently applying the action that is needed to achieve them. Reverse engineering allows you to understand what needs to be done to hit your break even, and then forecast a profit margin.

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