Author: Clive Enever

It’s Always About Conversion In Sales

Whether you’re talking marketing or foot traffic, there’s one critical measure in business that separates the could haves and would haves from the actual figures – conversion.

Through all stages of the customer journey, conversion is the key metric, and it helps you define just how successful your business is at taking a potential client from a ‘maybe’ to someone who actually puts their hand in their pocket to spend.

So, while it might not be as popular as marketing or even missions, values and goals, let’s get down to the nitty gritty and talk about customer conversion.

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An EOFY checklist for business

The end of the financial year is fast approaching and for many business owners that means now is the time to start preparing for that annual trip to the accountant.
There is stock to be counted, employee payment summaries to finalise, and profit and loss statements to prepare.
So as the countdown commences, here is an EOFY checklist for business

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