Category: Being in Business
Some might say predicting the future is a bit like staring into a crystal ball – except in business, it’s an absolute necessity, and that’s where forward-planning comes into play.
Forward-planning is all about anticipating the uncertainties that could occur, then devising a business strategy to accommodate any foreseeable outcomes.
So, what’s involved in forward planning, and how does it work?Read More
Whether they know it or not every business is about sales, but that doesn’t mean it involves ‘hard selling’.
The actual art of sales is about bringing the customer to the ‘right decision’, in the knowledge you have the product or service that they need to solve a problem.
What do I mean? Well let’s walk through a sales process that’s all about having a conversation rather than focusing on the hard sell.Read More
In every business’ growth journey there comes a point where additional resources and investment will be required. At this critical juncture it’s likely you, the business operator, are working at capacity. It’s a struggle to complete all the small business tasks required and there simply aren’t enough hours in the day to get everything done. It might sound obvious, but this is the point where you will need to bring on staff if you want your business to grow.Read More
Whether you’re talking marketing or foot traffic, there’s one critical measure in business that separates the could haves and would haves from the actual figures – conversion.
Through all stages of the customer journey, conversion is the key metric, and it helps you define just how successful your business is at taking a potential client from a ‘maybe’ to someone who actually puts their hand in their pocket to spend.
So, while it might not be as popular as marketing or even missions, values and goals, let’s get down to the nitty gritty and talk about customer conversion.Read More
In business it’s a given that you are often busy. But the real question is – are you productive? Are you utilising your available time to boost your business in a proactive manner?
Most small business operators feel they work in their business, not on it.
So, how to move from busy to productive?Read More
At the heart of any business, there are a series of simple metrics that need to be achieved in order to attain results. The challenge lies in identifying what those metrics are and then consistently applying the action that is needed to achieve them. Reverse engineering allows you to understand what needs to be done to hit your break even, and then forecast a profit margin.Read More
Taking a business to the next level is not without its challenges. Chances are it involves the owner stepping back from the front line while extra staff right be required to carry the load of day-to-day operations.
Meanwhile, adding extra services, products or locations to your business offers the potential for both an increase in revenue and earnings, but also for costly mistakes.
That’s why it’s important to ensure you have the foundations for growth right from the outset. So, let’s talk about how this happens through scalable and repeatable success.Read More
Business owners often believe they have a people first culture, but do they really and what does that mean?
The reality is positioning the people who work within your business as the priority translates to better customer service and ultimately a better bottom line.
So how do you ensure you’re truly putting people first?Read More
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