There is no better salesperson than a satisfied customer. While marketers, advertisers, and actual salespeople have a goal they’re trying to reach, other consumers have nothing to gain by encouraging you to buy a product or service. It’s that simple.
In this Business Conversation, brand visibility expert Kim Speed discusses how to get customers to become ‘loving, loyal fans’ who speak up on behalf of your business through testimonials and word of mouth referrals.
The three key areas discussed in this podcast include:
- Why testimonials, reviews and referrals are so important to your business
- How to easily get your clients to provide testimonials
- What you can do with these testimonials to build your brand credibility and drive sales
Kim Speed is a brand visibility expert, speaker, creative director, best-selling Amazon author and recipient of the 2019 Most Influential Business Woman in Brand Development.
Kim has worked as a graphic designer, art director, and creative director during her years in the corporate world and has had the pleasure to work with fortune 500 clients including Coca-Cola, TD Bank, Ford, and Molson Coors.
In 2009, Kim started her own business, Purple Moon Creative, Brand and Marketing Boutique, where she shares her brand expertise and her marketing skills with small business owners and entrepreneurs to help them become visible, connected and profitable.