Business owners wear many hats, and while they may know their numbers, that doesn’t necessarily mean they are expert in finance. In fact often the financials fall to last on the list when it comes to looking at the big picture of business.

In this Business Conversation, CFO On Call co-founder Sue Hirst joins me to discuss the importance of expert insight when it comes to business financials.

In this podcast, we discuss:

  • Understanding what impacts cash flow and how cash flow forecasting provides you with a big picture
  • Planning strategy based on the forecast i.e. ‘What If’ scenarios
  • The what, where and how of securing external funding (there are more avenues than you might think)

Sue Hirst is a Co-Founder of CFO On Call – a company which services small business with experienced Chief Financial Offices. She is passionate about helping business owners to understand financial issues in ‘plain English’ so they can see how small changes offer big impacts.